The Brief
Design and create your own high-end fashion brand identity for use on a) promotional t-shirts, b) baseball hats and c) one other marketing item of your choice.
Design and create your own high-end fashion brand identity for use on a) promotional t-shirts, b) baseball hats and c) one other marketing item of your choice.
The goal of the project is to demonstrate how you are thinking about putting course concepts, models, tools and practices in your own context to demonstrate the course learning outcomes:
- Create vector-based designs applicable to their industry, such as icons and logos
- Master image editing and photo retouching and enhance artwork and illustrations for marketing materials for print and digital distribution
- Design, share and refine complex layouts for a variety of form factors and output with confidence, for both digital and professional print industries
- Ensure brand consistency, conforming to palettes and typography guidelines and understand colour and the use of whitespace
- Start building a portfolio of digital graphic design work applicable to their industry and role
- Master image editing and photo retouching and enhance artwork and illustrations for marketing materials for print and digital distribution
- Design, share and refine complex layouts for a variety of form factors and output with confidence, for both digital and professional print industries
- Ensure brand consistency, conforming to palettes and typography guidelines and understand colour and the use of whitespace
- Start building a portfolio of digital graphic design work applicable to their industry and role
The Result: Distinction
I was over the moon with the following feedback:
Your concept journey is excellent, it is detailed and I have a clear understanding of your thought process. The presentation is a design piece within itself, great job!
The logo design is eye-catching, fresh and bright. You have encapsulated a sense of movement through the use of the strokes, this is a professionally designed logo.
The brand guidelines are of the highest standard, page 2 is beautiful, it's balanced with great use of negative space. This sets the standard for what will follow. Great to see that you included the clear space for the logo, this is so important and shows how much attention you pay to details. The secondary colour palette sits perfectly with your primary colour and is still fresh and bright.
The font choice is has a modern feel and again has that flow within.
The placement of your logo on your products looks great, especially the beanie.
Overall a great job!
The logo design is eye-catching, fresh and bright. You have encapsulated a sense of movement through the use of the strokes, this is a professionally designed logo.
The brand guidelines are of the highest standard, page 2 is beautiful, it's balanced with great use of negative space. This sets the standard for what will follow. Great to see that you included the clear space for the logo, this is so important and shows how much attention you pay to details. The secondary colour palette sits perfectly with your primary colour and is still fresh and bright.
The font choice is has a modern feel and again has that flow within.
The placement of your logo on your products looks great, especially the beanie.
Overall a great job!
